Turkey is the ISH Partner Country for 2017. “This decision reflects the growing involvement of Turkey in ISH”, said Wolfgang Marzin, President and Chief Executive Officer of Messe Frankfurt.
Compared to ISH 2013, the number of Turkish visitors rose by around 44 percent (2013: 1,790 / 2015: 2,584) in 2015. In terms of exhibition space occupied, Turkey is the second-biggest international exhibitor nation (with 5,377 sqm in 2015), second only to Italy. One of the aims of the decision in favour of Turkey as the ISH Partner Country in 2017 is to further raise the level of internationality at the world’s leading trade fair for the sector. Currently, this amounts to 61 % on the exhibitor side and 39 % on the visitor side.
104 Turkish companies from all parts of the expanding sanitation, heating and air-conditioning sector were represented at ISH 2015 in Frankfurt am Main. One of the driving forces behind this is the growth in the number of production plants being opened in each other’s countries, i.e., Germany and Turkey. Five percent of Turkish exports originate in the sanitation, heating and air-conditioning sector whereby the international desire to achieve climate goals and the strategic significance of energy autarky are only two of the reasons for the buoyant market. Exports are also promoted by the Turkish HVAC-R Exporters Union (ISIB).
Turkey and Germany are closely linked economically. In 2014, Germany exported goods worth EUR 19.3 billion to Turkey, which in turn recorded economic growth of 3.3 % in the same year. With a cumulated investment volume of EUR 11.2 billion since 1980 (as per end-2014), Germany is also Turkey’s biggest foreign investor (Source: German Ministry of Foreign Affairs).
This will be the second Partner Country presentation at ISH. The first was Poland earlier this year. The successful implementation of the concept communicated important energy issues, threw the spotlight on innovative sanitation, heating and air-conditioning technologies and promoted the international exchange of expertise.