ISH will be launching both physically and digitally in 2023. The platform on the web, the ISH Digital Extension, opens from 13 to 24 March 2023. During this time, many things are possible: you can find new contacts via AI-supported match-making or make appointments for web conferences. Chat with new business partners? That's possible too, of course. You can also offer your product presentations as streaming in thematically appropriate channels.
What is possible, how the platform works, where the daily programme items are and much more can already be found out in the videos on the digital platform.
Onsite + digital: here we go
ISH opens in Frankfurt from 13 to 17 March 2023. The ISH Digital Extension functions will also be available at the same time and beyond. That's new for everyone. Our overview shows you which functions will be available to you from when. So that you can plan your trade fair appearance perfectly - in Frankfurt and digitally.
Digital features
Take advantage of the wide-ranging opportunities for interaction and networking offered by the digital features. This is what all attendees can look forward to:
Tutorials ISH Digital Extension
The features of the ISH Digital Extension correspond to those of Automechanika, which took place from 14 to 16 September 2021. That is why we are using the Automechanika platform as an example to explain the various functions. Of course, the ISH Digital Extension will welcome you in March with the familiar look and feel of the world's leading trade fair for lighting and building technology.
Onboarding
In this video, the registration process to the platform is described and the importance of the onboarding questions for digital matchmaking is explained. You will also learn how to customise your personal profile on the platform.
Visibility and reachability
What settings should you make as an exhibitor in order to secure your and your coworker’s visibility and reachability for your customers in an optimal way? Find out in this video.
Menu
What is behind which navigation point, are there quick access points, where do I find messages and what does my personal calendar look like? The video explains these and many other points.
Networking
Where can you find contacts that are interesting for you? What options do you have for getting in touch? How can you arrange an appointment? Find more information in the video.
Leadmanagement
What is a lead? How can you sort and process your trade fair contacts with the lead manager together as a team? These questions are answered in the video.
Exhibitor area
This video explains step by step the features that are linked to the exhibitor profile: From lead management, to unlocking staff through the main contact, to setting up a roundtable.
Podcasts - Tips for exhibitors
#1 Hybrid trade fairs
What digital features can exhibitors concretely look forward to? How can exhibitors present their products and solutions on the digital platform? What are the advantages of the mix of face-to-face encounters on site and the online services? Marlene Hammel, communicator at Messe Frankfurt, and Jenny Engelhardt, digital expert from the trade fair industry, in dialogue on the topic of "hybrid".
#2 How to maintain your online exhibitor profile
Find out how you can take full advantage of the Media Package Manager (MPM) for your trade fair marketing in a podcast. You can change and supplement your information before, during or after the trade fair – because the exhibitor and product search function is available to trade visitors as a research tool all year round.
