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Press Web Dialogue English | 14 December 2020

You missed the live stream of the ISH Press Web Dialogue? No problem! Here you can find the corresponding recording to watch again and again.

Download material on the presentations

Video footage

 

Video ISH digital platform

 

Video Helmut Bramann, Managing Director ZVSHK.

 

Video Kerstin Vogt, Managing Director VdZ

Press Information

Personalities:

Andreas Lücke – General Director, Association of the German Heating Industry (BDH)
Andreas Lücke – General Director, Association of the German Heating Industry (BDH)
Günther Mertz – Managing Director, Association of Air Conditioning and Ventilation in Buildings (FGK)
Günther Mertz – Managing Director, Association of Air Conditioning and Ventilation in Buildings (FGK)
Jens Wischmann, Managing Director, German Sanitary Industry Association (VDS)
Jens Wischmann, Managing Director, German Sanitary Industry Association (VDS)
Stefan Seitz, Director ISH Brand Management, Messe Frankfurt
Stefan Seitz, Director ISH Brand Management, Messe Frankfurt

Pop up my Bathroom:

With its new motto Inside | Outside, which alludes to the impact the technology “behind the wall” has on the design “in front of the wall”, Pop up my Bathroom – the information platform for creative bathroom planning, architecture and design initiated by the German Bathroom Sector Association (Vereinigung Deutsche Sanitärwirtschaft e.V. [VDS]) and Messe Frankfurt (ISH) – is focusing on the demand for modernisation and refurbishment in private households, educational facilities and the hospitality sector.
With its new motto Inside | Outside, which alludes to the impact the technology “behind the wall” has on the design “in front of the wall”, Pop up my Bathroom – the information platform for creative bathroom planning, architecture and design initiated by the German Bathroom Sector Association (Vereinigung Deutsche Sanitärwirtschaft e.V. [VDS]) and Messe Frankfurt (ISH) – is focusing on the demand for modernisation and refurbishment in private households, educational facilities and the hospitality sector.
Smart Bathroom: Rather than showing the bathroom of a distant future, Pop up my Bathroom portrays the smart bathroom equipped with the technical possibilities of our time – like the new Royal Midas shower light from Keuco shown here: a ceiling light combined with a large, integrated shower head.
Smart Bathroom: Rather than showing the bathroom of a distant future, Pop up my Bathroom portrays the smart bathroom equipped with the technical possibilities of our time – like the new Royal Midas shower light from Keuco shown here: a ceiling light combined with a large, integrated shower head.
Green Bathroom: A future concept that strives for the optimal combination of smart, resource-saving products, eco-friendly industrial production, sustainable materials and enduring design – while simultaneously conveying a sense of being in touch with nature. Besides helping users implement hygiene measures, touchless technology also helps to save water.
Green Bathroom: A future concept that strives for the optimal combination of smart, resource-saving products, eco-friendly industrial production, sustainable materials and enduring design – while simultaneously conveying a sense of being in touch with nature. Besides helping users implement hygiene measures, touchless technology also helps to save water.
Living Bathroom: Bathrooms have undergone a huge upgrade in recent years. Cosiness, zeitgeist, fashion and style are very much in demand as the cornerstones of a professionally planned bathroom, as are modern usage concepts that enhance the quality of the space and permit health-related activities.
Living Bathroom: Bathrooms have undergone a huge upgrade in recent years. Cosiness, zeitgeist, fashion and style are very much in demand as the cornerstones of a professionally planned bathroom, as are modern usage concepts that enhance the quality of the space and permit health-related activities.
“For the ISH digital 2021 we’ll be focusing on three important trend topics in The Bathroom Experience. In the next few years, cosiness, sustainability and smartness will be the three themes that shape tomorrow’s bathroom – that’s why we want to point the way with our Pop up my Bathroom campaign,” says Jens J. Wischmann, managing director of the German Bathroom Sector Association (Vereinigung Deutsche Sanitärwirtschaft e.V. [VDS]).
“For the ISH digital 2021 we’ll be focusing on three important trend topics in The Bathroom Experience. In the next few years, cosiness, sustainability and smartness will be the three themes that shape tomorrow’s bathroom – that’s why we want to point the way with our Pop up my Bathroom campaign,” says Jens J. Wischmann, managing director of the German Bathroom Sector Association (Vereinigung Deutsche Sanitärwirtschaft e.V. [VDS]).
The coolest bathroom showcase on the web: After a comprehensive relaunch of the www.pop-up-my-bathroom.de site, visitors will find a huge treasure trove of bathroom-related reference projects and an up-to-the minute overview of trends, materials and new products. (Graphics and photo: Karsten Jipp, German Bathroom Sector Association (Vereinigung Deutsche Sanitärwirtschaft e.V. [VDS]).
The coolest bathroom showcase on the web: After a comprehensive relaunch of the www.pop-up-my-bathroom.de site, visitors will find a huge treasure trove of bathroom-related reference projects and an up-to-the minute overview of trends, materials and new products. (Graphics and photo: Karsten Jipp, German Bathroom Sector Association (Vereinigung Deutsche Sanitärwirtschaft e.V. [VDS]).

ISH Patrons | Press material

Association of the German Heating Industry (BDH)

https://www.bdh-koeln.de/presse

Association of Air Conditioning and Ventilation in Buildings (FGK)

https://www.fgk.de/index.php/presse

German Building Services Technology Association (VdZ)

https://www.vdzev.de/presse/

German Sanitary Industry Association (VDS)

https://www.sanitaerwirtschaft.de/presseinformationen

German Sanitation, Heating and Air-Conditioning Association (ZVSHK)

https://www.zvshk.de/presse/