A new system is now available to help the trade visitors find their way around. Accordingly, the range of products and services is divided into three over-arching categories. Visitors will be able to intuitively use both these and individual items on the programme to orientate themselves at the trade fair. Particularly appealing is the fact that the ISH complementary programme picks up on trends, such as developments in the sector, in a practical way and positively fosters the interaction of the experts amongst themselves. “We want to whet people’s appetites, tempt them with specific topics. The insights to be gained in the ISH complementary programme make it easier for members of the trade to get to grips with the huge range of products and services in a targeted way,” reports Stefan Seitz, Director of Brand Management, ISH. “That saves an enormous amount of time.”
The Selection @ ISH section covers, for instance, the Trend Forum ‘Pop up my Bathroom’, the renowned ‘Design Plus’ competition - which rewards selected products and technical solutions - together with a number of guided tours of the trade fair. These are all approaches, therefore, that provide a condensed overview for the trade visitors.
Skills @ ISH covers a whole series of lecture forums and further development opportunities at the trade fair. These include the ISH Technology and Energy Forum, the Building and Real-Estate Forum – which will, for the first time be extended to include the BIM@ISH Forum as well – together with the Air-conditioning and Refrigeration forum and the Stove Forum.
Career @ ISH is devoted to fostering young talent in the sectors represented at this leading world trade fair. Young Competence, for example, has become a rendezvous for Trainees @ ISH (SHK-Azubis @ ISH), Safety at Work seminars provide tips and hints on personal protection and, for the first time, Campus @ ISH gives universities a platform on which to present themselves and their work at ISH. In addition, start-ups get their own zone at ISH and company founders present their business ideas and product innovations. It is an area full of opportunities for entrepreneurs and the sanitation, heating and air-conditioning industry to meet one another and share stimulating ideas.
The full complementary programme at a glance can be found at:
ISH will take place from 11 to 15 March 2019.
Press releases & images:
On the internet:
Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With over 2,400 employees at 30 locations, the company generates annual sales of around €669 million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at:
www.messefrankfurt.com | www.congressfrankfurt.de | www.festhalle.de