Fire & Flame - forum for the stove industry

Fire & Flame is the new platform at ISH for manufacturers who combine the latest heating technologies with future-oriented design. As an exhibitor, you will meet new and existing customers, stakeholders, experts, media representatives and politicians interested in all aspects of single room fireplaces and exhaust technology.

ISH is the heart of the entire sector and a powerful innovation driver that is visibly taking the energy revolution forward. The market share of renewable energy sources such as wood is rising steadily and the demand for CO2­neutral solutions is higher than ever. In the hall 9.2, you can show how future heating technologies based on wood – the No. 1 renewable energy source – will be able to meet tomorrow’s requirements and inspire with their stylish design.

When it comes to heating with wood, gas or ethanol stoves and electric fire, the biennial show combines future technologies with the latest design ideas to create business success stories.

Inspire around 25,000 interested trade visitors from 108 countries worldwide (ISH 2019 figures) in Hall 9.2 with the possibilities of future heating technologies and demonstrate them live in operation. Show them how single room fireplaces can be coupled with other heating technology components, e.g. heat pumps, photovoltaic systems or solar thermal systems, to make them completely CO2-­neutral.

Fire & Flame – forum for the stove industry – is the gathering of the industry that focuses on exchange, networking and knowledge transfer, while presenting the latest innovations to a wide audience. This is where the entire industry meets in one place at one time.

Fire & Flame participation options

We offer you three participation options to make your trade fair presentation as individual and simple as possible.

As an exhibitor at Fire & Flame – forum for the stove industry – with products such as single room fireplaces, gas and ethanol stoves, electric fireplaces and flue gas technology, you can choose from various types of participation:

Fire & Flame (individual):

Participation in requested size for your individual stand construction with a customized stand proposal.

1-side open:         EUR 271,00 / sqm * 
2-sides open:       EUR 278,00 / sqm *
3-sides open:       EUR 281,00 / sqm  *
4-sides open:       EUR 286,00 / sqm  *

*plus AUMA fee of € 0.60/sqm, plus environmental charge of € 3.90/sqm, Media package 985 EUR

Fire & Flame (15 sqm, 30 sqm, 45 sqm, 60 sqm):

Participation with predefined stand space at a complete price incl. Media package without stand construction.

15 sqm (5 x 3 m):        3.300 EUR
30 sqm (5 x 6 m):       6.450 EUR
45 sqm:                        9.450 EUR
60 sqm (10 x 6 m):    12.450 EUR

Complete stand (20 sqm)

Participation with a complete solution in a shared area including stand construction at a package price for 4,900 EUR.

  • Stand space of 20 sqm
  • Floor carpet
  • Lockable cabin including shelve rack
  • Monochromatic inscription (company name)
  • Illumination of booth
  • Shelve rack or alternatively brochure rack
  • Seating furniture (maybe differing from picture)
  • potted plant
  • Optional: screen (fee-based service)
  • Power connection 1-3 kW including 3-outlet socket
  • Pre-cleaning and daily cleaning
  • 4 exhibitor passes
  • Assembling and dismantling passes
  • 500 free entry ticket vouchers for invitation of customers
  • Media package incl. ISH Digital Extension
  • 15 min short presentation on exhibitor forum
  • Small wood storage

All participation options include:

  • 15 minutes short lecture in the Exhibitior Forum
  • Small storage for wood
  • 500 visitor vouchers for free

All prices plus VAT

Ofen auf der ISH
ISH-Besucher sitzt an einem Ofen
Besucher auf der ISH betrachten Öfen

Together with you we promote a joint success of Fire & Flame – forum for the stove industry

Individually tailored advertising – for increased attention

Werbemöglichkeiten bei Fire & Flame
Werbemöglichkeiten bei Fire & Flame

In association with ISH, Fire & Flame can assist you to:


Stove Forum – Skillfully imparting knowledge

Logo Ofenforum

In 2023, the Stove Forum will once again be the central meeting place for the industry. Here, the focus is on the latest products, technologies and solutions. Get to know the current industry trends and join the discussion about the future of the industry.

The stove forum offers you information, knowledge and experience exchange on current topics. The top-class lecture programme addresses topics relevant to the industry, such as product innovations, news from technical regulations, 1st BImSchV, gas fireplaces and much more. Be there.

In addition to the wealth of information, the stove forum also offers the opportunity to talk to colleagues in the industry and make new contacts. An interesting programme of lectures and other events, such as the awarding of the Ofenflamme, await you.

Mehr.Wert package

At ISH 2023, the ZVSHK and Messe Frankfurt will for the first time be offering a special Mehr.Wert package for stove manufacturers. This includes:

  • free admission incl. use of public transport to/from the fair
  • discounted travel by train
  • VIP benefits, such as free cloakroom, advance admission (less queuing), food in the Stove Forum, etc.
  • Special conditions for accommodation in the "Ofendorf" (Hotel Ruby Lousie in the city near the opera)

For ISH 2023, specialist tradesmen in the furnace and air heating installer sector are creating a special Mehr.Wert programme with many discounts, including overnight stays at special rates.

Fact & Figures

Look forward to the new Fire & Flame platform. The visitor exhibitor figures for hall 9.2 at ISH 2019 were impressive.

Graphic to Number of visitors

The experts meet up at ISH. Our international industry show once again demonstrated its credentials as a global player in the trade fair sector. In 2019, the proportion of international visitors from outside Germany in Hall 9.2 was 42 %.

Graphic to Number of exhibitors

The place to be for the entire industry – and a focus of growing international interest: More than half the exhibitors in hall 9.2 came from outside Germany, and the international profile continues to grow. The proportion of international exhibitors rose to 66 %.

Graphic to First-time contacts and repeat visitors

First­time visitors become regulars: ISH is a magnet for first­time visitors who are looking for and developing new business relationships. Visitor loyalty is very high with first­time ISH guests coming again and again.

Hall 9.2 provided the ideal location to make the right contacts from your industry. Meet the top decision makers from the installation trades, retail and industry as well as from architecture and engineering offices.

Graphic to Economic sector of visitors to Hall 9.2

Internationally and globally unique: In 2019, the visitors to Hall 9.2 came from a total of 108 countries.

Graphic to TOP 10 international visitors to Hall 9.2

Graphic to Occupational status of ISH trade visitors

From trainees to CEOs – ISH offers a glimpse into the future for everyone no matter their occupational status and is the number one networking hub for executives and trainees alike.

Graphic to Influence on purchasing decisions

Meet decision makers, expand networks, discover markets: 71 % of visitors to ISH 2019 have an influence on purchasing and procurement decisions in their companies.

ISH is a high­calibre trade show that reflects the current topics in the industry and thinks beyond traditional boundaries. This positioning has received a positive response from all visitors. They particularly appreciate the opportunity to familiarise themselves with a wide range of product innovations and new ideas, to take part in continuing professional development events and to expand their specialist knowledge.

Graphic to Trade fair visit objectives of ISH visitors

Graphic to Overall satisfaction level among visitors

The figures are impressive: 96 % of all trade fair guests were satisfied with their visit in 2019, which represents a 4 percentage point rise in visitor satisfaction compared to ISH 2017.

Success with strong partners at your side

Fire & Flame – forum for the stove industry within ISH – the world's leading trade fair for HVAC + Water is supported by the industry's leading associations.

GesamtVerband OfenBau e.V.
HAGOS – Verbund der Kachelofenbauerbetriebe
VEUKO – Vereinigung Europäischer Verbände des Kachelofenbauer-Handwerks
ZVSHK – Zentralverband Sanitär Heizung Klima e.V.