Quelle: Illustration: Björn Steinmetzler; Vereinigung Deutsche Sanitärwirtschaft e.V. (VDS)
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.Living Bathroom

The bathroom is increasingly becoming a lifestyle space.

Recording of ISH digital from 26.03.2021:
Living Bathroom – How can a bathroom double as living space?

Living Bathroom

The .Living Bathroom is a response to the still-growing demand for an individual, comfortable and cosy wellness retreat in one’s own four walls. The bathroom has undergone a continuous upgrade in recent years. Cosiness, zeitgeist, fashion and style are very much in demand as the cornerstones of a professionally planned bathroom, as are modern usage concepts that enhance the quality of the space and permit health-related activities. The .Living Bathroom features more furniture and more fabrics, is more flexible and more attractive – and there’s no shortage of old bathrooms that are waiting to be kissed awake.

Live programme during ISH digital 2021: the Pop up my Bathroom Magazine

Even though the ISH in Frankfurt – the world’s leading trade fair for HVAC and water – is taking place in purely digital form in 2021, the German Bathroom Sector Association (Vereinigung Deutsche Sanitärwirtschaft e.V. [VDS]) and Messe Frankfurt are bringing the trends from The Bathroom Experience to home offices and workplaces everywhere with the daily Pop up my Bathroom Magazine. In the ISH digital 2021 studio, which has been created specially for this format, the Pop up my Bathroom Magazine will focus on the three trends .Green Bathroom (22.03.), .Smart Bathroom (24.03.) and .Living Bathroom (26.03.) – always at 3pm. In addition, the live magazine will be shining a spotlight on two top topics: hygiene (22.03.) and bathroom refurbishment (25.03.2021). It will be hosted and presented by managing director of the VDS Jens J. Wischmann, who will be welcoming expert guests to the studio during every broadcast. Industry experts will provide their insight on the day’s topic in the form of short lectures and video clips.

The Pop up my Bathroom Magazine has invited numerous professionals from the bathroom sector to share their knowledge with the audience: there will be guests and speakers from the corporate world and industry, as well as from the fields of bathroom planning, interior design and architecture. In addition to colour, materials and lighting specialists, contract sector insiders will be having their say along with bathroom planners, designers and business consultants.


  • Living Bathroom