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ISH 2025 Contactor – Products, Exhibitors, Contacts

Doglu Kozmetik İTH. İHR. SAN. VE TICARET LTD STI

About us


Our passionate journey into this magical world of perfumes, which evoke different emotions in every nuance, is one of the ways we express ourselves in our daily lives and even reflect our character with our choices, has been going on since 1999.


In this pleasant journey of nearly 25 years, we take our inspiration from the beauty of life and the aesthetics of nature while opening the door to dizzying experiences with our unique fragrances in different locations.

Believing that the fragrance is the signature of the body, we strive to leave unforgettable traces in your memories and make you unique in everyone's memories with every new perfume we create.

We work with the world's leading fragrance producers in the formulation of our perfumes, and also we produce a wide range of products from men's and women's perfumes to ambient fragrances, hair perfumes, and colognes in accordance with international quality standards.

As Mad Parfüm, we invite you on a magical journey to discover our different perfumes, each of which will awaken brand new emotions in you while taking you on an endless journey in the charming world of fragrances.

Our Vision

To transform the world of perfume, creating original fragrances that inspire people to express themselves, create emotional connections, and discover their beauty.

By harnessing the power of perfume to transform emotions, we strive for a world full of people who love themselves, are confident, communicate well and develop strong bonds.

Our Mission

Personal Connection: Help our clients reflect on their unique identities and personal stories, helping them to strengthen their connections with themselves and others.

Artistic Expression: Seeing perfume making as an art, freely expressing our creativity and aesthetic sense, and pushing the boundaries to design unique fragrances.

Quality & Innovation: Delivering superior fragrance experiences by using the highest quality natural and synthetic ingredients, adopting the latest technologies and most innovative methods in the industry.

Sustainability and Respect for Nature: Acting with environmental sensitivity, striving to protect natural resources, and using sustainable production processes.

Social Change: Creating social impact in the perfume industry, helping to make positive changes in people's lives, and raising awareness in society.

Our Values

Creativity: Pushing the boundaries, creating new and impressive perfume combinations, reflecting our artistic vision in perfumes.

Customer Satisfaction: Paying attention to our customers' needs, listening to them, and providing unforgettable experiences for them.

Respect for People: Respecting our employees and customers, valuing differences, and embracing diversity.

Quality: Committed to the excellence of our products, delivering products that meet the highest quality standards.

Team Spirit: Emphasizing the importance of working together and achieving success through teamwork.

Social Responsibility: Taking responsibility towards society, showing sensitivity to social problems, and increasing social awareness.

Our Goals;

Short-Term Goals:

To increase customer satisfaction by creating creative and sensory perfume collections.

To strengthen social media and digital marketing strategies, increase brand awareness and bring perfume experiences to digital platforms.

Achieve sustainability goals by adopting eco-friendly production methods.

Medium-Term Goals:

To collaborate with creative perfume experts and artists to create original perfumes.

Create a global presence by expanding into international markets and appealing to different cultures.

Long-Term Goals:

To revolutionize perfume technology and become a pioneer in the industry by offering innovative products.

Invest in social responsibility projects and educational initiatives to contribute to society.

Support research and development to preserve natural ingredients and become an industry leader in sustainability.




More about us

Our Brands

Mad Parfumeur

Mad Parfumeur

Mad Parfüm

Mad Parfüm

Let's get Mad!

Let's get Mad!

Mad Parfumeur: Step into a World of Sparkle and Magic!

Mad Parfumeur: Step into a World of Sparkle and Magic!

Mad Parfumeur: Discover the Art of Scented Dreams

Mad Parfumeur: Discover the Art of Scented Dreams

We are proud to have expanded our journey from Türkiye to all corners of the globe. With stores worldwide and our captivating formulas, we have established ourselves as a leading name in the world of perfume. Türkiye Market Presence: A leading brand on major online platforms, with its own e-commerce site. Sales Channels: Retail, Online, Shop-in-Shop, Horeca and Corporate. Standalone Stores: Enhancing the perfume industry with 340 standalone stores across Türkiye. Boyner Department Stores: Available in 110 Boyner locations and online. Corporate Sales: Partnering with various companies and industries. Horeca: Launching in Q4 2025. We add quality to the perfume industry with our 368s tand-alone stores serving all over Türkiye. ASIA PACIFIC Total Stores 72 Singapore: MAD Parfumeur grows steadily via own operation in Singapore along with 4 stores. Online and Horeca launching in Q4 2025. China: Launch in Q4 2025 via leading online platforms of China. Maldives: Shop in shops. RUSSIA & CIS Russia: Launching in Q2 2025 along with the leading cosmetics retailer. CIS: Launching in Q4 2025. MIDDLE EAST Palestine: Market leader along with 38 stand-alone stores. Horeca launching inQ2 2025. Mad Jordan: Shop in shops. Libya: 3 stand-alone stores, online and shop in shops and horeca launching in Q4 2025. Umman: Shop in shops. EUROZONE Germany: MAD Parfumeur grows via own operation in Germany along with 10 stand-alone stores. Online and horeca launching Q4 2025. Netherlands: 2 stand-alone stores, online and horeca launching in Q4 2025. Bulgaria: 1 stand-alone store, online and horeca launching in Q4 2025. Bosnia & Herzegovina: 8 stand-alone stores, online, horeca laucnhing in Q4 2025. Kosovo: Shop in shops. Romania: 3 stand-alone stores, online and horeca launching in Q4 2025. Cyprus: 3 stand-alone stores. CENTRAL ASIA Uzbekistan: 2 stores in shopping centres. We add sparkle to the perfume world with our 87 stores serving all over the world

More information about ISH