At ISH in Frankfurt, the leading world trade fair in its field, the experimental showroom ‘Pop up my Bathroom’ is all set, with its ‘Trend Colour Selection’, to provide an insight into the future of colour in bathroom design. Bathroom creations, equipment, furniture and photo-scenarios will all be showcased with social developments, current design trends and technological innovation firmly in mind.
In 2019, it is to reinvent itself both in terms of layout and in terms of visual impact and will, as a result, be setting new standards for the future. The inclusion of the newly built Hall 12 requires a fundamental rethink of the layout of all the halls. The new grouping for the various product groups and themes creates a clearer overview and greater transparency for visitors and achieves all kinds of synergies for the exhibitors. Alongside the new concept for the exhibition layout, ISH is also changing the sequence of days on which it is held. For the first time, the show will begin on Monday and end on Friday. This is to accommodate the wishes of the exhibitors and provides the possibility of an additional working day on which trade visitors can attend. At the same time, the new sequence of days makes it easier for international visitors to travel to and from the event.
ISH grows in domestic and international terms
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