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With our digital advertising media, you can promote your business independently of time and place and benefit from the international reach of Messe Frankfurt events on the web.
For the industries and sectors concerned, Messe Frankfurt and its events are also meeting places online. Messe Frankfurt's websites, along with the services integrated into and accompanying them (such as Digital Extension, the event calendar and apps), are of central importance to trade visitors' preparations. More than 80 per cent of visitors use our websites to find out more about exhibitors and products – and not only while the events are actually taking place! Furthermore, over 20 per cent use the trade fairs' companion Navigator app.
A major advantage of digital advertising is that precise metrics are available for evaluating its efficacy; user data can be gathered, click rates tabulated and transparent reports generated. In this way, you can obtain detailed information about your target groups before the trade fair has even begun and use this knowledge to inform and guide your marketing – not just in the lead-up to, and immediate aftermath of, the event itself but all year round. Messe Frankfurt will be happy to provide support to help you achieve your individual goals, such as optimising the image of your company and the public's awareness and perception of it, publicising new products and innovations, winning new customers, and building customer loyalty. The following advertising options are available to you for this purpose.
„This new way of creating audience groups delivered us outstanding campaign results. It showed how absolutely valuable first-party data can be when it´s used in the right programmatic set up.“
‘Due to the exclusive top listing in our product group, we were able to achieve a high level of attention and good visitor numbers at our stand.’
‘We found the Front Page Box very impressive both with regard to function and price. Even as a small company, we can therefore achieve a high level of attention in our product segment with a manageable trade fair budget.’
Advertising in the trade fair buildings creates attention for your trade fair presence. Address your target groups with your messages directly at the trade fair entrance.
