This is where your brand meets the next generation of skilled tradespeople.
The ISH Festival brings together young HVAC professionals, apprentices, content creators and leading brands in an interactive experience format. As an ISH 2027 exhibitor, you can become part of the festival with an additional complete stand and showcase your solutions where the community is actively engaged.
30+ participating creators from the HVAC and skilled trades community
94,700 potential skilled trades visitor contacts
In 2027, the festival will be further developed with more content, additional national and international creators, and stronger communication around the participating brands.
“The skilled trades sector is looking for new ways to reach young people. The ISH Festival brings exhibitors together with apprentices and young professionals through formats that genuinely appeal to this target group. 2025 showed that this works. In 2027, the festival will grow with more content, international partners and greater visibility.”
Your benefits at a glance
Direct access to your target group: Meet apprentices, young professionals, future business successors and tech-savvy skilled tradespeople in an environment designed for interaction and participation.
Additional brand presence: Complement your main stand with a high-impact presence in the festival environment.
Reach beyond the festival floor: Benefit from the festival communications and the involvement of national and international content creators.
Make products tangible: Showcase solutions through challenges, demonstrations and hands-on formats rather than relying solely on traditional sales conversations.
Integrated festival presence: Your branded space will be integrated into visitor navigation and the overall festival concept.
Get visible early: Communication begins before ISH and can extend the impact of your participation beyond the trade fair dates.
“For us, the ISH Festival was a great opportunity to experience the HVAC and plumbing industry in a modern and dynamic environment. We were particularly impressed by how it presents a forward looking image of the trade and how naturally genuine exchange within the community takes place. We truly enjoyed being part of it and look forward to seeing everyone again.”
“The ISH Festival brought fresh momentum to the industry. It was inspiring to see so many young talents connecting, sharing ideas and contributing new perspectives. Formats like this strengthen collaboration and create excitement for the future of our industry.”
“The ISH Festival provided Viessmann Climate Solutions with valuable insights, new contacts, and an in-depth exchange with customers and young talents. We were particularly impressed by the innovative format, the inspiring atmosphere, and the focus on future-oriented topics. The community’s high energy and openness left a lasting impression.”
“The ISH Festival provided Viessmann Climate Solutions with valuable insights, new contacts, and an in-depth exchange with customers and young talents. We were particularly impressed by the innovative format, the inspiring atmosphere, and the focus on future-oriented topics. The community’s high energy and openness left a lasting impression..”
Your complete stand at the ISH Festival
With a complete stand, you receive your own branded space within the festival environment and become part of the overall experience. The package is designed as an additional presence for ISH 2027 exhibitors.
Festival Partner package EUR 4,000 plus AUMA fee & VAT
9 m² stand space
Back wall with fabric tension graphic (size 1,500 mm x 3,500 mm) for individual branding
In the dropdown menu, select “Complete Stand” instead of “Individual Stand”.
Then select the complete stand for the “ISH Festival”.
Submit the participation form.
Once your registration has been received, the ISH team will check space availability. If suitable space is still available, you will receive a stand placement proposal in the next step.
Do you have questions about the ISH Festival? Our FAQ bring together all the important questions and answers. Do you have individual questions that are not covered in the FAQ? We are happy to help.
The ISH Festival is the community and experience format for the next generation of the HVAC skilled trades within ISH. Following its debut in 2025, the festival is planned to be bigger, more international and more communication-driven in 2027. More content, additional national and international creators and stronger integration of participating brands are planned.
Products, solutions and applications from your company portfolio can be showcased on the festival stand. Interactive, easy-to-understand formats aimed at the young HVAC target group are particularly suitable, such as challenges, product demonstrations or hands-on activities. Interactivity should be at the heart of your festival stand. Be creative and engage your target group with exciting activities – then you are sure to make a lasting impression.
Please complete the participation form on the ISH website. In the dropdown field, select “Complete Stand” instead of “Individual Stand”. The ISH Festival stand will then also appear as an option. Once you submit the participation form, we will automatically be informed that you would like to participate in the ISH Festival. We will then check space availability and, if space is still available, contact you with a stand placement proposal.
The stands may be arranged next to one another in different configurations. There are no direct dividing walls between neighbouring stands, as the festival is designed to create an open, communicative environment focused on networking. The back wall features a large area that can be used for individual company branding. Various furniture packages are available.
There is no storage space directly on the stands. A shared storage area may be available (currently being clarified). Alternatively, you can book storage space via the Shop for Exhibitor Servides. This will be available from mid-January 2027. Please contact us to discuss your requirements.
The creator line-up is currently being prepared. A mix of national and international creators from the HVAC and skilled trades community is planned. This includes creators who were already part of the ISH Festival in 2025, as well as new faces who fit the concept. Confirmed names will be published gradually on the website and the Instagram channel channel.
The festival will be supported before, during and after the trade fair through ISH channels (website and social media: LinkedIn, Instagram, Facebook), content creators on Instagram and additional communications measures such as media partnerships.
