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Special Areas

Customised meeting points for your key topics

SPAs, Pools & Wellness | Hall 3.1, B50

Plan your splash – wellness with a view: efficient solutions for pools, saunas and spas

SPAs, Pools & Wellness stand at ISH

Thinking ahead to feel good together – that is the motto of the Spas, Pools & Wellness special area. Here you will find solutions for private bathing and wellness fun at home as well as ideas for municipal swimming pools, saunas and hotel facilities. Swimming, sweating, feeling good and coming to yourself – is that also possible in a resource-saving way? Of course. Exhibitors will be showing how to operate pool and wellness facilities in an energy-efficient and water-saving way. For example, did you know that there are accessories that both significantly reduce energy consumption and minimise evaporation?

But the swimming pool and wellness industry doesn't just have one approach to realising sustainable concepts that promote the health and well-being of their users while also keeping an eye on the well-being of nature. Because pool people and sauna specialists are thinking ahead. And they are doing it together – from the public and private sectors. Swimming pools and spas are more than just sports facilities or oases of refreshment. They can be places for people to meet and interact. This applies to both the private garden and the municipal swimming pool.

The programme of talks in the special area covers a wide range of topics, with a particular focus on the sustainable operation of swimming pools and spas. Saving energy, water and resources does not mean sacrificing design and elegance, as the exhibitors also show. Today's pools, saunas and spas are ‘morning-oriented’. With future-oriented technologies, they prove that pleasure and responsibility can be reconciled.

The special area is supported by the German Association for swimming pools and SPAs (bsw), the German Association for Recreational and Medicinal Bathing (DGfdB) and the Deutscher Sauna-Bund (DSB).

Logo bsw

The German Association for swimming pools and SPAs (bsw) is a professional association service provider and offers a comprehensive industry network of the swimming pool and wellness industry in Germany and Europe, especially for the private sector, particularly for private pools. It represents around 280 primarily medium-sized member companies from all stages of the industry's value chain – swimming pool builders, specialist wholesalers and manufacturers.

The association regularly organises dialogue platforms and numerous other events where specialists in the swimming pool and wellness industry can get to know each other, exchange experiences, work together and further educate themselves. The association's technical and marketing experts, in particular, develop practical guidelines, leaflets, checklists and brochures. Association members also transfer their knowledge to other industries and committees and are active, for example, in DIN and CEN.

Logo DGfdB

The German Association for Recreational and Medicinal Bathing (DGfdB) is the most important platform in Germany and Europe for matters concerning public baths. It is a professional and umbrella organisation that sets the rules for the industry, with over 1,600 members in the public swimming pool sector, including around 1,000 bath operators, 300 architecture and engineering firms, 180 manufacturers and 20 associations.

In our latest association project, we worked with Z_punkt, our partner for strategic future consultancy from Cologne, to explore ways in which spas can become central players and facilitators in overcoming municipal transformation tasks. We want to focus on the opportunities and potential of public baths in the municipal transformation. After all, every change also brings opportunities for the future that need to be seized. To this end, we will present our developed innovation ideas to you, as exhibitor at the special area and in the Speakers Corner, through our managing director Christian Mankel.

Logo Deutscher Sauna-Bund

The German Sauna Association is the world's largest sauna industry association. Its statutory objective is to promote the idea of sauna bathing in Germany and to advise all of the association's members and support them with its range of services. These include a quality system, a marketing advantage for sauna baths and an academy for training and further education.

Benefit from more than 75 years of experience!

Company Hall  
BAC pool systems GmbH Halle 3.1, B50J To the exhibitor profile
BEHNCKE GmbH Halle 3.1, B50L To the exhibitor profile
Berndorf Bäderbau Deutschland GmbH Halle 3.1, B50F To the exhibitor profile
BT Verlag GmbH Halle 3.1, B50R To the exhibitor profile
Bundesverband Schwimmbad & Wellness (bsw) e.V. Halle 3.1, B50X To the exhibitor profile
Deutsche Gesellschaft für das Badewesen (DGfdB) Halle 3.1, B50Y To the exhibitor profile
Deutscher Sauna-Bund e.V. Halle 3.1, B50Z To the exhibitor profile
dinotec GmbH Wassertechnologie und Schwimmbadtechnik Halle 3.1, B50O To the exhibitor profile
Dr. Nüsken Chemie GmbH Halle 3.1, B50P To the exhibitor profile
Future Pool GmbH innovative Produkte für's Schwimmbad | BWG Wasseraufbereitungs GmbH Halle 3.1, B50D To the exhibitor profile
grando GmbH Schwimmbadabdeckungen Halle 3.1, B50E To the exhibitor profile
Hugo Lahme GmbH Halle 3.1, B50A To the exhibitor profile
MAITEC Armaturen GmbH Halle 3.1, B50C To the exhibitor profile
RENOLIT SE Halle 3.1, B50K To the exhibitor profile
ROLLO SOLAR Melichar GmbH Halle 3.1, B50Q To the exhibitor profile
Schmalenberger GmbH & Co. KG Halle 3.1, B50M To the exhibitor profile
sopra AG Halle 3.1, B50H To the exhibitor profile
Sopro Bauchemie GmbH Halle 3.1, B50B To the exhibitor profile
Unbescheiden GmbH Halle 3.1, B50I To the exhibitor profile
WDT Werner Dosiertechnik GmbH & Co. KG Halle 3.1, B50G To the exhibitor profile

Public, Care Sector Bathrooms & Clean Water | Hall 3.0, C51

Clean Water – Future-proof drinking water hygiene and sustainable sanitation solutions at ISH 2025

Graphic of a Public, Care Sector Bathrooms & Clean Water stand at ISH

Drinking water is our most valuable foodstuff – and its quality must meet the highest standards in every environment. But how do we ensure a safe water supply in buildings? What requirements apply to materials and products that come into contact with drinking water? And what solutions are there for public and medical facilities?

This is precisely where the associations figawa, BTGA and ZVSHK come in with the special area ‘Public, Care Sector Bathrooms & Clean Water’. The focus is on hygienic drinking water supply, safe materials and products, as well as sustainable, easy-care bathroom concepts for hospitals and care facilities.

Expertise & best practices – a programme with added value

The special area in Hall 3.0 offers a varied programme of lectures and discussions with valuable ideas for planners, installers, operators and decision-makers in the industry. Each day of the fair is dedicated to a central theme:

  • Monday: The training initiative ‘Fit for drinking water & municipal transformation’
  • Tuesday: Cold water temperature & digitalisation in drinking water installations
  • Wednesday: Materials & products in contact with drinking water | New requirements & harmonisation of EU specifications
  • Thursday: Energy-efficient drinking water hygiene & innovative water treatment
  • Friday: Standards & practice – Current regulations and their implementation in the trade

Experience expertise up close

In addition to specialist lectures, we offer panel discussions with industry experts, demonstrations of innovative products and guided tours of the trade fair, which provide an overview of future-oriented solutions from leading manufacturers. Supported by figawa, BTGA, ZVSHK, DGfdB and other industry partners, you will gain in-depth insights into the latest developments and proven practical approaches. Take the opportunity to make valuable contacts, exchange ideas with experts and actively shape the future of hygienic drinking water supply and sanitation solutions.

To the event calendar
A  woman in an age suit

The increase in the number of people in need of care is increasingly drawing attention to the home and, in particular, the bathroom and its transformation into a modern workplace for care professionals.  With this in mind, we would like to invite you to ISH 2025 in Frankfurt am Main, where we will be presenting bathroom concepts that make care in the home easier at our stand ‘Care-friendly bathroom design’ in Hall 3.0, Stand C 51. You will also have the opportunity to try on an age suit to experience physical limitations.

Company Hall  
BTGA - Bundesindustrieverband Technische Gebäudeausrüstung e.V. Halle 3.0, C51F
Halle 11.1, D61
To the exhibitor profile
figawa e.V. Halle 3.0, C51D To the exhibitor profile
KUNe GmbH Halle 3.0, C51A To the exhibitor profile
MK Bad & Pflegesysteme GmbH Halle 3.0, C51E To the exhibitor profile
Timkid GmbH Halle 3.0, C51C To the exhibitor profile
ZVSHK Zentralverband Sanitär Heizung Klima Halle 3.0, D40A
Halle 5.1, FOY1A
Halle 6.1, B40A, C56
Halle 11.0, G48F
Halle 12.0, FYW3A
To the exhibitor profile

Pop up my Bathroom | Hall 3.1, C51

Pop up my Bathroom is the focal point for creative bathroom concepts, architecture and design. With an inspiring trend exhibition and a wide-ranging programme of lectures and discussions, this special show will showcase the latest developments, new products and visionary concepts for the bathroom as an integral part of the home.

Living space of the future: the Pop up my Bathroom trend exhibition at ISH 2025 shows that the modern bathroom is not just about sanitary products – technology, materials, sustainability and, above all, user needs all impact on holistic bathroom planning. (Illustration: Björn Steinmetzler; German Sanitary Industry Association (VDS))

Living space of the future: the bathroom as a holistic room

Pop up my Bathroom trend exhibition at ISH 2025: putting people at the heart of holistic bathroom planning. (Photo: Björn Steinmetzler; German Sanitary Industry Association (VDS) #KIgeneriert)

Who says a bathroom is just a room? Located Hall 3.1 D71, the Pop up my Bathroom trend show brings the bathroom to life as a holistic space. Three trend houses show how walls, floors, colours and light can be in harmony with bathroom fixtures and fittings. The exhibition, curated by trend researcher Frank A. Reinhardt, is a source of important information on the current state of holistic bathroom planning for architects and bathroom planners. In addition to innovative manufacturers from the Wall & Floor category, numerous ISH exhibitors, including Axor, burgbad, Bette, Duravit, Dallmer, Geberit, Hansgrohe, Heinrich Schulte, Hewi, Ideal Standard, Kaldewei, Laufen, Roca, VitraBad and Villeroy & Boch, are also taking part.

To the event calendar
www.pop-up-my-bathroom.de

Human Scale: People are the bathroom-planning benchmark. It is the everyday activities and the special moments, the time-outs, the physical experience and the daily rituals that make the bathroom a genuine living space. (Photo: Björn Steinmetzler; German Sanitary Industry Association (VDS) #KIgeneriert)

At Pop up my Bathroom, the focus is on people. Their needs set the standard for layout, functionality and design. It’s where the day begins and where it winds down – the bathroom is a space for daily routines, moments of relaxation and everything in between. In this new edition of Pop up my Bathroom, the bathroom therefore transforms into a stage: actors will bring the three trend houses to life and guided tours will lead visitors through the trend exhibition, showcasing key product innovations in the context of industry-relevant interior design trends.

What will the bathroom of tomorrow look like? The three trend houses provide answers and present three important developments in bathroom design. 

Graphic Pop up my Bathroom

Bathroom Lab: New colours, new material combinations and future studies - the catwalk of innovations in the Bathroom Lab shows what the future of the bathroom could look like. There is also a selection of ultra-flat shower surfaces - including the longest of its kind.

Living Bathroom: What goes on behind the bathroom wall? This becomes visible in the Living Bathroom. A special highlight: the Barbie™ x HEWI collection in pink combines design with inclusivity and individuality.

Lifestyle Bathroom: Here, renowned designers characterise bathroom culture with stylish and ergonomic designs. Stefan Diez for Kaldewei, Antonio Citterio for Duravit and many other renowned designers show what lifestyle-oriented bathroom design can look like.  

The content of the trend show will be communicated and discussed at the adjoining Design Plaza lecture forum while subsequent guided tours take visitors through the trend show with innovations in the Bathrooms solution field.

The Design Plaza in Hall 3.1 is the hub for interior design, current trends and outlook for the sanitary industry at ISH 2025. This year, the programme is being curated by several partners, including VDS, the VDMA Sanitary Technology and Design industry association, World Architects, Stylepark and Architonic. With its Pop up my Bathroom Trend Forum, VDS will once again focus on the latest trends and tendencies in the sanitary industry via keynote speeches, round tables and the popular CEO talks and speed briefings introduced at last ISH.

Green Roofs & Facades | Foyer Hall 5.1 / FOY1

Green roofs and facades – forward-looking concepts for sustainable building

Green roofs and facades are a key element of sustainable and climate-resilient cities. The special area Green Roofs & Facades highlights the potential of green buildings in a variety of formats, including short presentations, practical tours and expert talks. These will take place in the foyer between halls 5.1 and 6.1.

Green Roofs & Facades stand at ISH
Green Roofs & Facades stand at ISH
Green Roofs & Facades stand at ISH
Fassadenbegrünung (Bundesverband GebäudeGrün e.V.)
Bundesverband GebäudeGrün e.V.

Green roofs and facades offer a variety of advantages that go far beyond simply beautifying buildings. They play a crucial role in urban rainwater management, help to improve the microclimate and promote biodiversity in densely populated areas. In the face of increasing urbanisation and climate change, the greening of buildings is becoming more and more important.

  • Energy efficiency and climate adaptation: Green roofs and facades reduce the heating of buildings and thus lower the energy consumption of cooling and heating systems. This not only helps to reduce energy costs, but also to achieve climate targets.
  • Effective rainwater management: green roofs serve as natural retention areas, storing rainwater and releasing it in a controlled manner. This helps to relieve the burden on urban drainage systems and minimise the risk of flooding.
  • Promoting biodiversity and quality of life: green spaces on roofs and facades provide valuable habitats for plants and animals and improve air quality in urban environments.

The ISH special area Green Roofs & Facades offers experts from the fields of planning, architecture and the building trades a unique platform for learning about the latest developments in the area of building greening, acquiring practical knowledge and exchanging ideas with experts. The wide range of information and training opportunities available will enable participants to gain valuable ideas for their own projects and contribute to the promotion of sustainable building methods.

The partners of the special area are the German Association of Building Greening (BuGG), the German Association for Water Recycling and Rainwater Harvesting (FbR) and the German Sanitation, Heating and Air Conditioning Association (ZVSHK).

Company   Hall  
ARIS GmbH Halle 5.1, FOY1F To the exhibitor profile
BIRCO GmbH Halle 5.1, FOY1J To the exhibitor profile
Bundesverband GebäudeGrün e.V. (BuGG) Halle 5.1, FOY1C To the exhibitor profile
Carl Stahl ARC GmbH Halle 5.1, FOY1H To the exhibitor profile
DOMICO Dach-, Wand- und Fassadensysteme KG Halle 5.1, FOY1N To the exhibitor profile
fbr-Bundesverband für Betriebs- und Regenwasser e.V. Halle 5.1, FOY1B To the exhibitor profile
Gebr. Kemper GmbH + Co. KG Halle 4.0, E55
Halle 5.1, FOY1R
To the exhibitor profile
Gramm Profiltechnik GmbH Halle 5.1, FOY1G To the exhibitor profile
Ingenieurgesellschaft Prof. Dr. Sieker mbH Halle 5.1, FOY1Q To the exhibitor profile
Kalzip GmbH Halle 5.1, FOY1E To the exhibitor profile
Mobilane GmbH Halle 5.1, FOY1O To the exhibitor profile
Optigrün international AG Halle 5.1, FOY1D To the exhibitor profile
Sempergreen Group B.V. Halle 5.1, FOY1M To the exhibitor profile
WILO SE Halle 5.1, FOY1L
Halle 6.1, D50T
Halle 9.0, E06, E06A
To the exhibitor profile
WISY AG Regenwassernutzung, Haustechniksysteme, Filtertechnik Halle 5.1, FOY1K To the exhibitor profile
Zambelli RIB-ROOF GmbH & Co. KG Halle 5.1, FOY1P To the exhibitor profile

Meet the Experts

As part of ‘Meet the Experts’, ISH offers the opportunity to exchange ideas with industry experts in specially set up networking areas in various halls, discuss the latest developments and strengthen strategic partnerships.

Meet the Indoor Air Experts | Hall 8, F95

ISH Hotspot Indoor Air

Focus on Expertise: Leading associations at the ISH

A diverse program of lectures and guided tours through the trade fair will be the focus of activities in hall 8.0 at booth F95. “Air as a vital ressource – healthy and hygienic”, “Cooling and heating – future-proof and efficient” and “Living space buildings – sustainable and safe” are the main topics at the joint booth of EVIA (European Ventilation Industry Association), FGK (Association of Air-Conditioning and Ventilation in Buildings), RLT-Herstellerverband (Association of Manufacturers of Air Handling Units), VDKF (Association of German Refrigeration and Air Conditioning Specialists) and VDMA Air Handling Technology. Visitors can expect three themed islands, where the five associations will provide insights on the above-mentioned areas of knowledge, answer questions and facilitate an exchange between experts. During the guided tours through the trade fair, participants will gain compact insights into the product innovations of several companies. The meeting and starting point is the trade fair booth F95 in hall 8.0.

The team of the associations will be available for discussions on all aspects of air conditioning, ventilation and refrigeration technology on all days of the trade fair. The industry is facing a wide range of topics for discussion: Anybody who deals professionally with heat pumps or refrigeration and air conditioning systems can hardly avoid a discussion about refrigerants, PFAS and the F-Gas Regulation at the moment. Other key focus areas include energy efficiency, which is associated with renovation, heat recovery, eco-design and retrofitting, indoor air quality in residential and non-residential buildings. These topics are required by the European Buildings Directive (EPBD) and is closely linked to ventilation and air conditioning systems, air filtration, humidity and residential ventilation. Other important topics include fire protection and smoke extraction. Sustainability and monitoring are other areas of concern for the industry, as are digitalization and the shortage of skilled workers.

Meet the Wood Energy Experts | Hall 11.0, G48

Graphic of stand in the Wood Energy special area

With the special area Wood Energy, ISH is sending a strong signal in favour of wood as a renewable energy source. Wood energy accounts for 6 per cent of Germany's final energy consumption and provides over two-thirds of the renewable energies used in buildings. Ninety per cent of the CO2-free renewable energy wood comes from German forests. These are sustainably managed on a legal basis.

The Wood Energy umbrella organisation is made up of the Initiative Holzwärme and its eight member associations. An attractive special area of around 220 m² is available where industry, trade and forestry and agriculture can showcase high-tech solutions for the sustainable, clean and efficient use of wood energy.

At the centre of the special area, a speakers' corner and a lounge provide an opportunity for a professional exchange between experts from industry and trade on the one hand and the movers and shakers of the special area on the other. An attractive and highly topical programme of talks, keynote speeches and presentations by the partners of the special area will address the current political situation in Germany and Europe with relevance for wood energy.

The debate will cover topics including the German parliamentary elections, which took place just three weeks earlier, and the impact of the newly installed EU Commission on the use of wood as a renewable energy source in Germany and Europe. In addition, the organisers will report on current technological trends, but also on political framework conditions, such as the GEG, the funding landscape and RED III, as well as Ecodesign.

The Special Area is organised by the BDH and ZVSHK associations and the Initiative Holzwärme.

Company Hall  
Fachagentur Nachwachsende Rohstoffe e. V. (FNR) Halle 11.0, G48F To the exhibitor profile
GVOB - GesamtVerband OfenBau e.V. Halle 6.1, D50I
Halle 11.0, G48H
Halle 12.0, FYW1.
To the exhibitor profile
Industrieverband Haus-, Heiz- und Küchentechnik e. V. (HKI) Halle 11.0, G48F To the exhibitor profile
Initiative Holzwärme (IH) Halle 11.0, G48G To the exhibitor profile
Viessmann Holding International GmbH Halle 6.1, D50P
Halle 11.0, G48C
Halle 12.1, B02, B21, B31
To the exhibitor profile
wodtke GmbH Halle 11.0, G48A, G48B To the exhibitor profile

Meet the Building Technology Experts | Hall 11.1, D65

Stand of Forum Building Technology

The Meet the Building Technology Experts special area in Hall 11.1 serves as the central hub for expertise in energy efficiency, hygiene and digitalisation in building technology. As part of the Building Technology & Management Forum, industry experts and specialists will provide insights into the latest developments and innovative solutions in technical building services throughout the entire duration of the trade fair.

In addition, dedicated themed areas offer opportunities to deepen knowledge gained from short presentations, engage in discussions with experts and establish valuable connections. A particular highlight is the demonstration of a hydraulic support unit for brine-to-water heat pump systems, providing a hands-on look at modern energy management in action.

This special area is organised together with the VDMA Automation Management for House Buildings trade association and the Federal German Industrial Association for Building Services and Technical Installations (BTGA).

Meet the Energy Experts | Hall 12.0 (Foyer West side)

Logos BDH, VdZ, ZVSHK

Under the motto “Building New Energy: Climate change in buildings - we're doing it!”, the ISH supporting associations BDH - Federal Association of the German Heating Industry, VdZ - Trade Association for Buildings and Energy and ZVSHK - Central Association for Sanitary, Heating and Air Conditioning will be presenting themselves together in the foyer on the west side of Hall 12.0. The three associations are representative of the industry as a whole.

The BDH - Bundesverband der Deutschen Heizungsindustrie e.V. (Federal Association of the German Heating Industry) will be presenting itself under #connectingheat together with 10 other german industry associations.

Krammer Verlag will also be represented with its own studio to produce live contributions at the trade fair.

The area offers specialist information and advice on the climate transition in buildings.

Meet the Water Experts | Hall 3.1, D71

ISH Water lounge

The German Sanitary Industry Association (VDS) is at home in the bathroom. At ISH 2025, the VDS is at the heart of the new solution field for bathrooms in Hall 3.1. Stand D71/D73 with the Waterlounge and its trend forum Pop up my Bathroom. This time, the motto of the Waterlounge is 'Meet the Water Experts' – for the first time together with the VDMA Sanitation Technology and Design industry association. Both will also be present at the Design Plaza in Hall 3.1, the central location at ISH 2025 for interior design, current trends and future perspectives in the sanitation industry.