Skip

Search

Menu Search
EN
15. – 19.3.2027 Frankfurt am Main

bathroom stories – submit your products now!

Be part of the new special area bathroom stories at ISH 2027 and show how your products are shaping the bathrooms and spas of tomorrow!

The new special area bathroom stories at ISH 2027 demonstrates how innovative products and technologies can be integrated into a wide range of bathroom and spa environments. Six curated bathrooms bring real-world applications to life, combining inspiration with practical solutions.

We are bringing this concept to life in collaboration with the German Sanitary Industry Association (VDS), our design partners Dein Creativ Lab and Marco Poletti, and the German Sanitation, Heating and Air Conditioning Association (ZVSHK). Together, we are creating an engaging platform that brings innovative product solutions and creative design concepts together.

Be part of bathroom stories! Submit your new products and take the opportunity to showcase your innovations to an international trade audience in one of the six themed spaces.

Why participate?

  • Put your innovations in the spotlight 
    Showcase your new products in a high-quality, curated setting and gain visibility among an international trade audience.
  • Showcase your products in real-world applications 
    Demonstrate how your solutions work alongside other products and the added value they bring to specific application scenarios.
  • High visibility in a central location 
    Located in the foyer of Hall 4.1, bathroom stories is right at the heart of ISH 2027. This central location brings together a wide range of visitor groups, giving your new products the opportunity to attract attention from a broad international trade audience.

Six themed spaces, a wide range of opportunities

From public sanitary facilities and smart hotel bathrooms to innovative spa solutions, bathroom stories showcases the diversity of modern bathroom and spa concepts. The following overview shows which product categories we are looking for in each themed space.

School Toilets and Inclusive Toilets

Robust, easy-to-maintain and accessible sanitary solutions for everyday use in schools.  

  • You can submit products in the following categories: Washbasins, toilets, toilet flush plates, mirrors, taps and mixers, finishes, basin mixer, accessories

Swimming Pool Showers

Functional and durable shower solutions for public swimming pools, as well as drainage solutions for public facilities.

  • You can submit products in the following categories: Taps and mixers, finishes, shower mixers, showerheads, accessories, shower trays/drainage channels, back wall panels.

Health Innovation Bathroom

Innovative technologies and new ideas for health and well-being in the bathroom.

  • You can submit products in the following categories: Washbasins, toilets, toilet flush plates, urinals, urinal flush controls, bathroom furniture, furniture fronts, additional furniture elements, cabinet carcasses, mirrors, mirror cabinets, taps and mixers, finishes, washbasin taps, shower mixers, showerheads, accessories, shower enclosures, shower trays/drainage channels, back wall panels, bathroom radiators.

Smart Hospitality Bathroom 1

Smart hotel bathroom solutions designed to deliver a premium guest experience.

  • You can submit products in the following categories: Washbasins, toilets, toilet flush plates, bathroom furniture, furniture fronts, additional furniture elements, cabinet carcasses, mirrors, mirror cabinets, taps and mixers, finishes, washbasin taps, bath mixers, accessories, bathtubs, bathroom radiators.

Smart Hospitality Bathroom 2

Smart hotel bathroom solutions designed to deliver a premium guest experience.  

  • You can submit products in the following categories: Washbasins, toilets, toilet flush plates, bathroom furniture, furniture fronts, additional furniture elements, cabinet carcasses, mirrors, mirror cabinets, taps and mixers, finishes, washbasin taps, shower mixers, showerheads, accessories, shower enclosures, shower trays/drainage channels, back wall panels, bathroom radiators.

Wellness Spa Area

Spa solutions designed for relaxation and an exceptional wellness experience.

  • You can submit products in the following categories: Taps and mixers, finishes, bath mixers, shower mixers, showerheads, accessories, shower enclosures, shower trays/drainage channels, back wall panels, bathtubs, bathroom radiators.
School Toilets
School Toilets
Inclusive Toilets
Inclusive Toilets
Swimming Pool Showers
Swimming Pool Showers
Health Innovation Bathroom
Health Innovation Bathroom
Smart Hospitality Bathroom 1
Smart Hospitality Bathroom 1
Smart Hospitality Bathroom 2
Smart Hospitality Bathroom 2
Wellness Spa Area
Wellness Spa Area

How to submit your products

Would you like to showcase your innovations as part of bathroom stories? Simply apply using the form below. Here's how it works: 

Complete the form: Enter your company and contact details, along with the product name, item number, colour and any other relevant information. Each exhibitor may submit a maximum of three new products. Only products that have been on the market for no more than six months or have not yet been launched are eligible.

Upload product images: Add high-quality images that clearly showcase your new products.

Submit your application: Make sure to submit your application by 17 December 2026.

* Compulsory field

Privacy

The data you provide here will be used exclusively by Messe Frankfurt Exhibition GmbH to organise your participation in the speical area bathroom stories. For this purpose, the data will also be made accessible to Dein Creativ Lab and Marco Poletti, who are supporting us with the organisation.

Further information on data protection can be found here: https://www.messefrankfurt.com/frankfurt/en/privacy-policy.html


Which themed rooms and product categories would you like to apply for? Please note that you can submit a maximum of three products.  

Please specify which product type you would like to submit for the themed room. You can find an overview of the themed rooms and the types of products we are looking for here.

     

Please specify which product type you would like to submit for the themed room. You can find an overview of the themed rooms and the types of products we are looking for here.

     

Please specify which product type you would like to submit for the themed room. You can find an overview of the themed rooms and the types of products we are looking for here.

Application and Presentation Terms

Application and selection

Applications may be submitted only through the online form. All requested information and documents must be submitted in full and by the stated deadline.

Applications will be reviewed for selection by Messe Frankfurt, Dein Creativ Lab and Marco Poletti. The information and documents submitted will be made available to Dein Creativ Lab and Marco Poletti for this purpose. Products will be selected based on how well they fit the concept of the special exhibition. There is no entitlement to be selected or to have a product presented.

Confidentiality and use of application materials

Messe Frankfurt will treat application information and documents as confidential and use them for the selection process and, if an application is successful, to prepare, stage and communicate the product presentation. For these purposes, the materials will also be made available to Dein Creativ Lab, Marco Poletti and the service providers commissioned to deliver the presentation.

The exhibitor grants Messe Frankfurt a non-exclusive right to store, reproduce and use the submitted product information and documents for the purposes described above. If the product is selected, this also includes use as part of the special exhibition and its accompanying communications.

Presentation and accompanying communications

If a product is selected, Messe Frankfurt may present it as part of the “bathroom stories” special exhibition at ISH 2027. The exhibitor’s name, brand and ISH booth number may be identified in connection with the presentation.

Messe Frankfurt may use product information and documents, as well as the exhibitor’s name and brand, to report on and promote the special exhibition and ISH, including on event and company websites, on social media, in press materials and through other communications channels. Materials required for these purposes may be shared with Dein Creativ Lab, Marco Poletti and other service providers commissioned to deliver the presentation.

Messe Frankfurt may use photographs and video footage of the special exhibition and the products presented to report on and promote the special exhibition and ISH, and in Messe Frankfurt communications. Product names and brands, the exhibitor’s name and its booth number may be visible in these materials.

Rights to the product and submitted materials

The exhibitor confirms that it is entitled to submit the product and materials for the application and to grant Messe Frankfurt the usage rights described above. The exhibitor will ensure that presenting the product and using the materials as described does not infringe any third-party rights.

Provision, transport and insurance

If a product is selected, the exhibitor will make it available for presentation during ISH. The exhibitor is responsible for delivering and collecting the product on time and bears the associated costs and risks until it is handed over to Messe Frankfurt, and again from the time the exhibitor takes it back after the presentation ends.

Messe Frankfurt will ensure the security of the product throughout the presentation period in the special exhibition area, including outside trade fair opening hours.

Details of transport, installation and dismantling for selected products will be provided in good time before ISH. These arrangements may vary depending on the product.

Photography and filming by third parties

The presentation will take place at the exhibition grounds as part of ISH. Visitors and other third parties may take photographs and film there. Messe Frankfurt cannot prevent or control such recordings.

Confirmation on submission

By submitting the application, you confirm that you agree to the terms above, in particular to the described use of the product and of the information and materials you have submitted.