Securitised sustainability

Around 600 different Kaldewei products in the colour Alpine White can now call themselves "Cradle to Cradle®-certified", including, of course, the most popular "classics" for private bathrooms and for the project business. This makes Kaldewei the first supplier of bathtubs, shower trays and washbasins to be able to prove its consistently sustainable orientation with a C2C certificate. The direct entry with silver emphasises the ambitious goals of the bathroom manufacturer, which has always been a pioneer in terms of sustainability, for example by signing the Science Based Targets SBTi or by using CO2-reduced steel. Kaldewei is now on the way to strictly aligning its processes and product developments with C2C standards. For the company, this certification, which took more than a year and a half to complete, is not only an important strategic step, but also a further positive contribution to the environment.

The construction industry also benefits from C2C certification, as it helps it to become more sustainable, economical and innovative. It offers ecological, health and economic benefits and helps companies in the construction industry to adapt more quickly to necessary market and regulatory requirements.